Our top tips for setting up, executing, & promoting a webinar.
Agree your objective
Ensure you have a clear understanding of what you want to achieve from your webinar. Whether it’s a panel discussion on the industry’s hot topics, a product demo, or a presentation to showcase your industry expertise and market innovations, it’s important to agree your objective(s) up-front.
APPOINT
YOUR PANEL
Don’t forget to confirm your panel participants early on. Select confident speakers who are experts in their fields, and ensure they are all free on your desired date. We suggest having a Host, Moderator, Speaker (internal), and Guest Speaker (external).
DETERMINE YOUR PROSPECT AUDIENCE
Make sure you understand your target audience, their needs, the questions your webinar will answer for them, and the type of content that will engage them. Generate an audience list using email addresses or more general details such as job titles and companies.
CREATE ENGAGING,
THOUGHT-PROVOKING CONTENT
Content is the building block upon which your webinar conversation is structured. Make sure the topic is relevant and useful for your audience (industry insights, recent market innovations, survey results, or lively debates are just some of the formats you could work with). It must be up-to-date with current trends – the timelier the topic, the more engaged your audience is likely to be.
TIME TO PROMOTE YOUR WEBINAR
Do not expect your audience to find out about the session themselves! Use social media and email campaigns to promote your webinar and encourage attendance, so you can make the most of your expert panel and their insights.
PRACTICE, PRACTICE,
PRACTICE
Prior to your webinar, it is important to have a rehearsal session to make sure your speakers and moderators feel comfortable using the platform and talking to the camera. Ensure beforehand that video and audio are of a high quality.
TRY NOT TO LOSE
YOUR AUDIENCE
Engage your audience with the use of interactive tools such as questions and polls during the webinar, if your platform allows. Don’t let them become disinterested after 10 minutes!