OUR A-Z GUIDE TO MARKETING

Marketing is NOT optional. Marketing is an essential tool for the success of all businesses. Our agency covers all aspects of Marketing, so we’ve designed the following guide to highlight just some of the terms and techniques we use all day every day, to give a flavour for what makes a successful marketing strategy or campaign – from A-Z:

TWitter

The microblogging site is one of the best ways to expose your business to new audiences and opportunities, allowing you to be part of the conversation with other industry experts and making two-way conversation with otherwise unreachable audiences possible. We create an engaging voice for your business that interacts in real-time with followers, so that you can target and connect with your customers whilst driving traffic to your website.

User experience

With a website being the digital equivalent of a shop window, it should be visually pleasing, easy to use and made with the user in mind. This includes all aspects of a person’s interaction with a website such as actions, behaviour, satisfaction and perception. Emphasizing this benefits the user whilst at the same time, delivering results for your organisation.

VIdeo

As the most versatile and profitable form of content, video is a great way to engage with a varied audience, encourage social shares and build trust. Optimal for both mobile and desktop, video increases SEO, creates higher engagement and retention rates, strong emotional connections and increased customer conversations.

Website

The first thing prospects see is your website and you want their first impression to be a good one. From layout to clarity and imagery to CTAs, an effective website should look good in all browsers. We ensure that your website is well organised, clear, eye-catching and easy to navigate, bringing in new customers and retaining current ones.

X marks the spot

From getting the best space at exhibitions to making the most of these events, attending industry gatherings establishes a greater sector presence. The attending pre-selected and relevant audience allows your organisation to see what competition is doing and hear what the industry is saying. Our events team will assist with everything exhibition and conference-related, from messaging to design and set-up to dismantling.

YOU

What’s in it for me? The all-important question that should be applied to all Marketing materials and collateral you produce. If you want your audience to visit your stand, attend your event, click on your email, read your blog, follow you on social…and so on, you must give them a reason to. Direct your messaging to your audience wherever possible, personalise it where you can, and always have the ‘you’ instead of the ‘me’ front of mind.

Zero stress

Whatever your marketing needs, we take care of all of them. Whether it’s traditional, digital, design, event or anything else to promote your brand and services, our team is here to help and has the answers.